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About us


An accessible and committed studio

Established in 2006, we’re an independent brand design studio that offers our clients intelligent design solutions combined with a practical business approach. Our team offers the benefits of big brand agency experience with the service and individual attention of a small design firm. You can expect direct collaboration with our designers, clear communication and responsive, friendly service.

Andrew Wills
Founder and Creative Director

Andrew has 20 years of corporate design experience. Prior to establishing Wills Brand Design in 2006, Andrew was a Design Director for seven years with Enterprise IG (now the Brand Union), the world’s largest brand design firm. Working closely with clients, his strategic approach considers all client’s stakeholders, identifies ownable and deliverable positioning opportunities, and how those strategic messages are then best communicated across all media channels. Andrew’s skills span the full branding gamut, from strategic positioning to technical delivery.
Role: Creative direction, brand strategy, art direction, design management, production management

Rowena Wills
Business Director

After managing key corporate clients and account service teams as a senior account director for several years, Rowena made the leap into successful client-side brand marketing engagements. Rowena joined Wills Brand Design in 2010 and has helped facilitate its growth and capacity as a well organised, client-service focussed and strategic brand design company.
Role: Account direction, brand strategy, digital marketing, naming, trademark assistance, creative resource and supplier management, general/financial management

Jacqui Lee

Jacqui is a designer, and our ‘go-to’ illustrator at Wills. She graduated from UTS with a Bachelor of Design (Vis. Comm) and prior to joining us, worked with clients Yahoo7 and LinkedIn. A passionate problem solver, her skills range from branding, packaging, to corporate design. Having backpacked around the world in 2016, she brings a steady supply of travel stories to the Wills studio.
Role: Design, illustration, animation, and finished artwork

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