Not just a brand. A brand system.
The core of the design solution was a customised zero, with its graceful transparent curves topped with the orange ‘shard’ shape – a visual link to the Davidson brand. The colour of the zero changes to indicate the Australian state, and another four elements of the logo can change, from the awards category, year, state name, and number of awards being given. Wills built InDesign and Word templates for brochures, pull-up banners and certificates, so that Davidson can produce collateral in-house.