The Brief

A new offer backed with experience

Kanvas 4 is a marketing consultancy which works with professional service firms, NFPs and SMEs and has a special focus on the Arts and creative enterprises. K4 offers creative, strategic thinking balanced with a practical hands-on approach to entities requiring external expertise to help build their brands and business.

The Challenge

Balance professional experience & artistic interests

It can be challenging to develop a business name that is unique, successfully communicates the organisation’s core offering and it’s unique personality. Kanvas Four is what is known as a ‘mash-up’, conceived from several cues including the owner’s passion for the arts, a play on her name and her ability to lobby/canvas, locked up with four key service offerings.

The Solution

Expertise meets creativity

A unique business name combined with distinctive logo and brand palette of interchangeable ‘canvases’, has helped build the profile of Kanvas Four’s brand. The distinctive look and feel is economical to produce and has longevity, with a flexible palette which can be updated as the consultancy evolves.