Award-winning design for annual reports, reviews and profiles, delivered in print, online or as an impressive AGM presentation

Annual report design has changed

Traditional annual report design may have evolved, but a yearly communication to shareholders, stakeholders and your people is still invaluable. Whether it is delivered in print, online or in person, annual reports, reviews, sustainability reports and strategic plans still offer a clear opportunity to celebrate the achievements of the past year, and map out the strategy for the next. If you’re a charity, annual reports are a critical tool to demonstrate your efficiency and effectiveness, build support and raise funds.

From strategy, messaging and theming; design concept and layout development; typesetting; final artwork; photography; copywriting and print management or digital development, Wills has the experience to ensure that your annual report is captivating, delivered on strategy and to deadline.

We ensure that your annual report is captivating, delivered on strategy and to deadline

annual report design

Barangaroo Development Authority
Project Update

Sydney designers with national experience

The principals of Wills Brand Design have been producing engaging annual report design for over 20 years for companies such as Barangaroo, Westpac, IAG, NRMA, Goodman Fielder, Royal Flying Doctor Service, NSW Treasury Corporation and The Smith Family. Wills produces investor brand communications including annual reports every year for some of Australia’s leading not-for-profit organisations and corporate entities. Several of our annual reports have been awarded medals at the Australasian Reporting Awards.

annual report design

The Smith Family
Annual Report

Wills understands the complex internal consultation you have to go through, before the content reaches us.

A flexible approach

We do not have a one-size-fits-all approach to annual report design. We are flexible, can help with planning and report structure and are able to work with report content that is delivered to us in stages or in one ‘batch’. We take an integrated marketing approach to annual report design, helping you deliver not just a single document but a compelling suite of investor communications.

True to your brand.
Within your budget.

Great design solves problems – including tight budgets. We combine clever design, efficient content creation, and cost-effective production, to produce distinctive reports that still break the mould – but not your finances. Wills can work with your preferred print suppliers to keep close control over production costs, and alert you early if variances emerge. This reliability and transparency is critical for a project that comes around each and every year.


NSW Legislative Assembly
Annual Report

Royal Flying Doctor Service
Research Reports

We help you to share your message through high quality animated video, PowerPoint presentations and social media graphics

AGM board presentations

Wills works with your CEO’s script to build a Board presentation based on your annual report design that conveys key highlights and data results with impact and clarity. Animation and motion graphics can be used as much or as little as required, depending on the preference of the audience.

Social Media

To share highlights or achievements from the year and connect with stakeholders and staff, we can deliver integrated digital campaigns incorporating motion graphics, eDM campaigns and social media graphics.

Printed reports

Wills offers a high-end print production service, with artwork of any complexity being produced to supplier requirements. We can accommodate your print budget and quantity requirements, producing documents that are suitable for short-run digital printing or large-run offset printing. We are happy to work with your preferred print suppliers or manage the entire annual report design and production process from quoting and supplier selection to press checking and final distribution.

Online reports

For organisations now looking to expand their investor readership by offering both printed and online reports (or completely replace their printed reports), we offer a range of digital reporting solutions including WordPress microsites and interactive PDFs.

Rider Levett Bucknall
Ten Year Corporate Profile