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Need to change business name to dodge a deadly virus?

Need to change business name to dodge a deadly virus?

by Andrew Wills | Feb 16, 2020 | Insight

3 examples of when a catchy name went truly viral What happens when an established brand shares its name with a deadly virus? Does the company bite the bullet and change business name, or wait to see if the virulent new competitor dies off? Until it was officially...
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