Brand creation


The Brief

A modern consultancy

888X are corporate transformation and restructuring experts who focus on solving profitability and cashflow problems. The task they set for Wills was to initially design the logo and brand palette for the 888X identity and then develop branding for a suite of proprietary products. 

The Challenge

Conveying growth and productivity

888X offer a broad set of services, organised around a framework of five pillars: growth, productivity, profit, people and planning. As a light, agile company, their brand communication needed to work effectively through digital streams, and cost-effective documents produced in-house. 

The Solution

A dynamic, digital palette

All touchpoints of the brand were designed with digital impact and cost-effective implementation in mind. The palette consists of a vibrant RGB blue, animated service icons and a set of patterned chevron arrows, each conveying a different strategic discipline. Google fonts, Microsoft templates and a DropBox assets library keep implementation easy and efficient.