![Floating a new product](https://wills.net.au/wordpress/wp-content/uploads/2015/11/cs_bc_brand_banner.jpg)
Bletchley Consulting
The Brief
Experience meets classic design
When the time came for our client to go out on her own as a consultant, she asked us for a brand identity with beauty, one that had an art deco feel with a contemporary edge.The Challenge
Old world elegance in a contemporary marketplace
The distinctive, art deco feel of the identity needed to be tailored for a conservative audience. The brand design also had be executed in a way that was easy and cost-efficient to produce now and into the future. Champagne styling on a tea bag budget.The Solution
Float like a butterfly, sting like a bee
The resulting brand palette manages to be both vintage and modern and very flexible, with a set of economically printed, luxe square finish business cards with different, yet complementary vintage patterns. As well as being a play on the letter ‘B’, the bee in the logo is a timeless element, so beloved in art deco design, particularly jewellery. It also embodies our client’s sense of fun and industriousness.![](https://wills.net.au/wordpress/wp-content/uploads/2015/11/Logo_Bletchley_Stacked-01.png)
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![](https://wills.net.au/wordpress/wp-content/uploads/2015/11/Patterns.png)
![](https://wills.net.au/wordpress/wp-content/uploads/2015/11/bc_stationery_5.jpg)