Bringing Imagination to Life

Rider Levett Bucknall

RLB’s ‘imaginative’ illustration style is a unique and inspiring element of the brand’s design palette. The style was designed to sit halfway between an architect’s creative sketch and a builder’s detailed plans. This video was initially produced as an internal ‘proof of concept’ to demonstrate how the illustration style could be animated and combined with photography to bring greater impact and interest to RLB’s brand videos.