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Loaf & Devotion

Shepherd Productions


The Brief

A new entrant on the café strip

This café in Sydney’s CBD, is the latest offering from our client who is a passionate aficionado of delicious and interesting sandwiches – and very good coffee.


The Challenge

Stand out for success

The café and restaurant scene in the city is highly competitive with fickle customers and high rents. The business had to hit the ground running from day one, standing out from the crowd with a strongly differentiated, memorable brand which delivers on the promise of amazing sandwiches.


The Solution

A vibrant, iconic symbol

The strong icon styling and bright colour palette was developed to suit the ready-to-eat menu in a fast paced city location and also allows for future business expansion. The brand is fun and memorable and, as well as the great food and service, has helped build a huge following with the city lunchtime crowd.

“You’ve blown us away! We love everything you have done. Thanks for all your hard work.”

Loaf and Devotion