Researched and ready
Wills designed a consistent publication style and built a Research Report template in Microsoft Word, allowing the RFDS to write, edit and update the document themselves. The detailed reports then provided the source data to create highly graphic fact sheets, to make the information accessible and easy to understand. These Facts Sheets are distributed to media organisations and link back to the Research Report for more information. Lastly, we broke the Fact Sheets down into individual ‘statistic tiles’, which the RFDS can post on social media channels.