MKM Brand Refresh & Marketing

MKM Brand Refresh & Marketing

Brand Refresh MKM The Brief Moving with the times MKM specialises in loans for those who do not meet the lending criteria of mainstream banks. In 2008, Wills created a distinctive brand for MKM, with some clever brand messaging and graphics, that went straight to the...
Davidson Brand Refresh

Davidson Brand Refresh

Brand Refresh Davidson The Brief Complete brand redesign for a diverse business Davidson is one Australia’s largest workplace performance and recruitment companies. With 200 staff operating in three states, Davidson retained Wills to refresh and expand their brand...
The Good Toy Shop Brand

The Good Toy Shop Brand

Brand Creation The Good Toy Shop The Brief Inspire the Spirit of Play Our client had acquired a toy shop which, although a great little store, was hampered with a name (ChildPlay Toys) and a visual identity that belied it’s niche offering.  The store offers...
McCullough Robertson Brand

McCullough Robertson Brand

Brand creation McCullough Robertson The Brief Communicating competitive advantage McCullough Robertson is one of Australia’s largest law firms, with offices in Brisbane, Sydney, Melbourne and Newcastle. With plans to expand and grow their profile, they faced a...
He Cooks

He Cooks

He Cooks The Cooking School The Brief Teach more men to cook Male celebrity chefs are plentiful yet the daily task of meal preparation often falls to women. Our client wanted to teach men to cook, but not just for the occasional show-off meal. In addition to sharing...