by Jacqui Lee | Jul 21, 2020
Brand Refresh MKM The Brief Moving with the times MKM specialises in loans for those who do not meet the lending criteria of mainstream banks. In 2008, Wills created a distinctive brand for MKM, with some clever brand messaging and graphics, that went straight to the...
by Jacqui Lee | May 10, 2019
Brand Refresh Davidson The Brief Complete brand redesign for a diverse business Davidson is one Australia’s largest workplace performance and recruitment companies. With 200 staff operating in three states, Davidson retained Wills to refresh and expand their brand...
by Jacqui Lee | Mar 9, 2018
Brand Creation The Good Toy Shop The Brief Inspire the Spirit of Play Our client had acquired a toy shop which, although a great little store, was hampered with a name (ChildPlay Toys) and a visual identity that belied it’s niche offering. The store offers...
by Andrew Wills | Feb 4, 2016
Brand creation McCullough Robertson The Brief Communicating competitive advantage McCullough Robertson is one of Australia’s largest law firms, with offices in Brisbane, Sydney, Melbourne and Newcastle. With plans to expand and grow their profile, they faced a...
by Andrew Wills | Jan 21, 2016
He Cooks The Cooking School The Brief Teach more men to cook Male celebrity chefs are plentiful yet the daily task of meal preparation often falls to women. Our client wanted to teach men to cook, but not just for the occasional show-off meal. In addition to sharing...
