Davidson Brand Refresh

Davidson Brand Refresh

Brand Refresh Davidson The Brief Complete brand redesign for a diverse business Davidson is one Australia’s largest workplace performance and recruitment companies. With 200 staff operating in three states, Davidson retained Wills to refresh and expand their brand...
The Good Toy Shop Brand

The Good Toy Shop Brand

Brand Creation The Good Toy Shop The Brief Inspire the Spirit of Play Our client had acquired a toy shop which, although a great little store, was hampered with a name (ChildPlay Toys) and a visual identity that belied it’s niche offering.  The store offers...
McCullough Robertson Brand

McCullough Robertson Brand

Brand creation McCullough Robertson The Brief Communicating competitive advantage McCullough Robertson is one of Australia’s largest law firms, with offices in Brisbane, Sydney, Melbourne and Newcastle. With plans to expand and grow their profile, they faced a...
He Cooks

He Cooks

He Cooks The Cooking School The Brief Teach more men to cook Male celebrity chefs are plentiful yet the daily task of meal preparation often falls to women. Our client wanted to teach men to cook, but not just for the occasional show-off meal. In addition to sharing...
Out of Office Brand

Out of Office Brand

Graduate recruitment campaign McCullough Robertson The Brief Attracting the best and brightest The war for talent amongst the nations law firms is fierce, with each firm offering summer clerkships and graduate positions. But attracting the high achievers means clearly...